GOOD MEASURE BREWING CO. BRAND
Graphics use the visual language of “measurement” to reflect the name of the brewery and their devotion to skilled craft. Tic marks, right angles & 45’s, arrows, slashes, and crosshairs all use a single line weight to create an architectural geometry. For a modern brewery specializing in “nostalgic” beers, the compositions focus on traditional can layouts with a modern sensibility. The subjects are based in the town & region… Ethan Allen, the local legend of Northfield Pigman, the regional architectural tradition of big house-little house-back house-barn, quilt star, etc.
2015-2021 [identity & packaging]